Invisible Dust

London | Sunday 22 September
Pollution level: Moderate

Invisible Dust Recommends #9 – New Plastics Economy, Corporate Action?




Despite not being picked up by major news outlets this week, a potentially major step has been taken in tackling the world’s ‘plastic problem’, when ‘Industry Leaders’ met at a summit in Davos, Switzerland as part of the World Economic Forum, to discuss a new collaborative plan to deal with the issue. Plastic pollution, especially in the world’s oceans, lakes and rivers, has been widely reported and protested, and the prediction by the Ellen MacArthur Foundation that there will be more plastic than fish in the ocean by 2050 has rightly shocked millions of people.


Plastic washed up on a beach in PembrokeshirePlastic washed up on a beach in Pembrokeshire


The summit seems to have been in response to the Ellen MacArthur Foundation’s widely circulated report. Sometimes it is hard to tell whether these dramatic summits are symbolic or even just lip-service. However, there seems to have been major goals set by multinational corporations, who wield huge influence in these matters as they flood the market with unsustainable packaging, making it all to easy for the average person to no recycle properly and add to the ever growing waste problem.

These targets, like the ones set by Unilever, which has ‘committed to ensuring that all of its plastic packaging is fully reusable, recyclable or compostable by 2025’  are the kind of which are needed if the we as humans are going to be able to control our affect on the planet.


Read more details about the summit below:


Environment Guru: Industry Endorses Plan To Recycle 70 percent Of Plastic Packaging Globally

Sustainable Ellen MacArthur Foundation Sets Catalysing Action


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